Simple Car Insurance

Digital-first insurer

Cove

The kiwi digital-first challenger. App-driven, monthly pricing, no-paper claims. Underwritten by Hollard.

Distribution
Digital-first insurer
Years in NZ
Since 2018
Cover types offered
3
Region availability
Nationwide, with postcode loadings
Indicative premium
$60–$140/mo; particularly competitive for urban under-35 drivers

Editorial

What Cove is, in plain English

Cove is the digital-first challenger that built the most app-native NZ car insurance experience. Quotes, binding, claims, and policy changes all happen in-app, with photo-based claims as the headline feature. Underwriting is done by Hollard. Cove tends to be sharp on price for younger, urban, low-mileage drivers — exactly the demographic the legacy insurers price up. For drivers over 40 with garaged cars, traditional insurers are usually cheaper; for everyone else, Cove is worth a quote.

Good at

  • App-based claims with photo evidence — fast turnaround
  • Monthly pricing without surcharge
  • Sharp pricing for young urban drivers — the demographic legacy insurers price up

Not so good at

  • Older drivers with garaged cars often pay more than at AA or State
  • Phone-based service is thinner — designed app-first